You didn't set out to run a portfolio. You built one app, it made money, you built another, and suddenly you're logging into Paddle, App Store Connect, and Google Play every Monday morning with a coffee and a growing sense of dread.
If you're managing three or more revenue-generating apps, you've felt this:
- Three dashboards, three currencies, three definitions of "revenue"
- A spreadsheet that's always one export behind
- No single answer to "what's my total MRR right now?"
- Portfolio trends buried because you only check per-app numbers when something breaks
This isn't a discipline problem. It's an infrastructure problem — and spreadsheets weren't built for it.
The spreadsheet trap
Most multi-app founders start the same way: one tab per app, a summary tab that pulls totals, and a ritual of manual CSV exports every week or month.
It works until it doesn't:
- Definition drift — one tab counts gross, another net of fees. Refunds get forgotten. Annual plans get amortised differently.
- Stale data — the summary tab says $23k MRR but App Store had a refund spike yesterday and nobody updated the sheet.
- No daily granularity — monthly check-ins miss an app declining 8% MoM for three months before it shows up in the total.
- Diligence panic — when a buyer asks for 12 months of reconciled history, you're rebuilding everything under deadline.
Spreadsheets are fine for one app. They're a liability for a portfolio.
The three-dashboard problem
Even if you ditch the spreadsheet, you're still context-switching:
- Paddle for your web SaaS
- App Store Connect for your iOS utility
- Google Play for your Android companion app
Each platform has different reporting cadences, different refund handling, and different UI quirks. Rolling them up manually every time you want a portfolio view costs hours — and introduces errors every time you copy a number wrong.
Worse: you stop checking. When it takes 45 minutes to get a portfolio total, you check monthly instead of weekly. Problems compound in the apps you aren't looking at.
What unified portfolio tracking actually looks like
Unified MRR tracking isn't a fancier spreadsheet. It's a single daily time series per app, normalised to one currency, with churn and subscriber counts on the same date boundaries — rolled up to portfolio level automatically.
That gives you:
- One number for total MRR — updated daily, not when you remember to export
- Per-app breakdown — see which app is carrying the portfolio and which is dragging
- Blended churn and MoM growth — portfolio-level trends without manual math
- Health scores per app — flag declining apps before they disappear into monthly totals
This is the difference between operating a portfolio and merely owning several apps.
Who this is for
If you run one app and plan to keep it that way, your platform dashboard is probably enough. But if any of these sound familiar:
- You have 3+ apps generating revenue across different platforms
- You've been asked "what's your total MRR?" and needed more than five minutes to answer
- You're considering an acquisition and dreading the metrics assembly
- One app is growing while another quietly declines, and you only notice at month-end
…you're the target user for portfolio infrastructure.
How Portco solves this
Portco connects Paddle, App Store Connect, and Google Play into one dashboard. Add your apps, connect each platform once, and get daily syncs with portfolio rollups, per-app health scores, and M&A-ready tearsheet exports.
Beyond connected platforms, Portco tracks manual revenue sources — Gumroad, direct sales, consulting — and LTD revenue from AppSumo, PitchGround, and DealMirror code redemptions. Every metric shows a data source badge so you always know what's automated vs manually entered.
No more logging into three dashboards. No more reconciliation spreadsheets. One portfolio view, updated daily.
Start tracking your portfolio: portco.io/login